ajhomes
Details
Challenge
Aj Homes sought a brand identity that could reflect the quality of their services and stand out in the highly competitive real estate industry. The challenge was to create a visual identity that would resonate with their target market and represent their values while setting them apart from other agents in the market.
Scope
Brand DNA

Web Design & Development
We were responsible for creating a website that would not only showcase the properties available for sale but also generate leads and take short-term reservations. We designed the website's layout and structure to be user-friendly, with a clear call-to-action to encourage visitors to take action. Using our coding skills, we ensured that the website was responsive and functional across different devices and platforms. The website also included a reservation system, allowing users to book short-term stays at the properties, and a lead generation form to capture potential customer information. Overall, our work on this website helped to increase the visibility and accessibility of the properties, generating more leads and bookings for the company.
Checklist
We created a detailed checklist for staff to ensure a thorough and high-quality guest experience.







Contract Templates
This template serves as a standardised agreement that outlines the terms and conditions of the lease, including the duration of the contract, rental fees, and any other relevant information. The template is designed to ensure that all legal requirements are met and that both parties are protected throughout the duration of the lease.






Promotional Video
We created a social media-specific promotional video to showcase the product's features and benefits. The visually appealing and emotionally resonant video aims to entice potential customers to take action. It is optimised for social media but it is also easily shareable and can be effectively promoted across a range of channels.
Property Video
We created a captivating property video that effectively conveys a property's key features and unique charm through stunning visuals. Optimized for online distribution, it can be shared on social media platforms to maximize reach and impact.
Materials
We created essential marketing content and branded documents to support the daily operations of the company. These materials were crucial in ensuring the consistency and professionalism of the company's communication and marketing efforts. Through careful attention to detail and adherence to branding guidelines, the documents effectively conveyed the company's message and values to its target audience.

Designs

Designs

Designs

Designs

Designs

Designs

Designs

Designs

Designs

Designs

SOP's

SOP's

SOP's

SOP's

SOP's

SOP's
Welcome Book
We compiled a comprehensive welcome book that contains all the necessary information about the local area, including recommendations and useful services for guests. The book serves as a guide for guests to explore the area and make the most of their stay, while also providing important information such as emergency contacts and house rules. By providing this valuable resource, guests can have a more enjoyable and hassle-free experience during their stay.




































Results
As a result, Aj Homes now has a full suite of operational and marketing materials that are consistently branded, which has enhanced their credibility and reputation. These materials are readily available for their use, allowing for a seamless and efficient execution of their marketing strategy. Overall, these efforts have contributed to the growth and success of Aj Homes.