Tutemaki Restaurant
Details
Challenge
Tutemaki needed a brand that would reflect the high-quality of their restaurant while also standing out in a crowded market. The challenge was to create a brand that was able to blend in with the restaurant's environment and also be unique enough to grab the attention of potential customers. The objective was to develop a brand that would be memorable, easily recognizable, and capable of differentiating Tutemaki from its competitors. With a well-crafted brand strategy and careful consideration of the restaurant's unique selling points, Tutemaki was able to successfully create a brand that met all these requirements. The result is a brand that stands out in a highly competitive market and is capable of attracting and retaining customers.
Scope
Brand DNA
In this project, we created 5 unique icons, each representing a specific position held by the staff at the restaurant. The goal was to empower the staff and make them feel unique in their roles, encouraging them to perform to the best of their abilities. These icons were carefully designed to be easily recognizable and memorable, making it easier for customers to identify and interact with staff members. When combined, these icons form the restaurant's logo, representing the staff as a family unit working together to create an exceptional dining experience. Overall, the icons have successfully helped to create a strong sense of unity among the staff while also making the restaurant's brand more distinctive and memorable for customers.
Designs
Promotional Video
We produced a promotional video that was specifically created to be used as part of a social media marketing campaign and featured on the company's website. The video was designed to promote the company's products or services and increase brand awareness among the target audience. The video was crafted with the target audience in mind and tailored to their interests and preferences. The end result is a high-quality promotional video that is engaging, informative, and effectively conveys the company's message to potential customers.
Menus
We designed several menus for the restaurant that were specifically created to keep up with current demand. These menus were carefully crafted to be visually appealing, easy to navigate, and tailored to the needs of the restaurant's target audience. The goal was to provide customers with a seamless dining experience by providing them with a variety of menu options that catered to their individual tastes and preferences. The menus were updated regularly to ensure that they remained relevant and up-to-date with the latest trends and customer demands. Overall, the menus were a success, providing customers with an exceptional dining experience while also helping the restaurant to stay competitive in a crowded market.
Offers
We created several designs that were specifically intended for use in the restaurant's marketing campaign. The designs were carefully crafted to be visually appealing and aligned with the overall branding and messaging of the restaurant. The goal was to create designs that would capture the attention of the target audience, increase brand awareness, and ultimately drive sales. These designs were created in various formats and sizes, allowing for use across a range of marketing channels, such as social media, print materials, and website content. Overall, the designs were successful in helping the restaurant to effectively market its brand and drive business growth.
Materials
We created SOPs to improve the organization's operations, covering customer service, sales, and inventory management. These standardised procedures ensured consistent and efficient processes to enhance productivity and maintain high-quality results. We also designed marketing collateral to support the brand's messaging and visual identity, optimized for various marketing channels. The materials engaged the target audience, driving brand awareness and growth. Overall, the SOPs and marketing collateral were successful in improving operations and boosting business growth.
Designs
Designs
Designs
SOP's
SOP's
Designs
SOP's
Designs
SOP's
SOP's
SOP's
Photography
We took and edited high-quality photos of the restaurant's dishes, dining area, and staff. The images showcased the restaurant's atmosphere and delicious food. They were provided in various formats for use in marketing materials, such as social media and print ads. The photos played a crucial role in promoting the restaurant and driving customer engagement.
